Post by account_disabled on Dec 7, 2023 4:00:06 GMT
By analyzing four groups of criteria: demographic, geographic, behavioral and psychographic . Let's take a closer look at them: Demographic segmentation : Your customers differ in terms of gender, age, education and socio-economic status. After all, you will direct different ads to high school students and different ones to successful entrepreneurs in their thirties! Geographic segmentation is a division based on location. For example - specific districts where your customers live and the distance that separates them from selected places.
So if you notice that a skateboard shop located next to the Email Marketing List will also open another such store near the stadium, and not, for example, a cinema or opera. Thanks to behavioral segmentation, you will learn more about your customers' consumption habits. You'll also learn how they use and interact with your product or service. For example, if they always choose the cheaper option, there is no point in offering them a premium product. You can also segment your database according to psychographic data , i.e. divide customers depending on their lifestyle, beliefs or personality.
For example, if you run an online makeup store and you see a strong group of consumers who prefer natural ingredients over chemicals, place organic products in a key spot on your landing page. The photo shows a globe that symbolizes geographic segmentation One of the methods of dividing customers into subgroups is geographical segmentation Some other customer segmentation criteria It is also worth mentioning.
So if you notice that a skateboard shop located next to the Email Marketing List will also open another such store near the stadium, and not, for example, a cinema or opera. Thanks to behavioral segmentation, you will learn more about your customers' consumption habits. You'll also learn how they use and interact with your product or service. For example, if they always choose the cheaper option, there is no point in offering them a premium product. You can also segment your database according to psychographic data , i.e. divide customers depending on their lifestyle, beliefs or personality.
For example, if you run an online makeup store and you see a strong group of consumers who prefer natural ingredients over chemicals, place organic products in a key spot on your landing page. The photo shows a globe that symbolizes geographic segmentation One of the methods of dividing customers into subgroups is geographical segmentation Some other customer segmentation criteria It is also worth mentioning.